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@KristiB1/ @vibhatna Thanks for coming back to me on this.

 

I spoke to Jen Lasser (Adobe's Analytics Product Manager)  about this week and her understanding (as per the documentation) is that if you are starting fresh you should not have a direct or session refresh (as per the documentation). I guess it does make sense that direct is not technically a "marketing" channel.

 

I guess that is one way of looking at it.