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No problem, I have been researching a lot lately trying to understand how visits are credited. Maybe you guys can help or offer advice on my question! How can you get an accurate visit count for the channels that are sandwiched between the 1st and last touch?
Visit 1 = Organic
Visit 2 = PPC
Visit 3 = Email
When I pull my channels report, would the PPC show zero visits since it was overrode by the Email channel, or would it show one visit? Other metrics (orders, revenue, etc.) have a work around with linear and participation metrics that would spread the metric as I wished, but how does it work for visits?
The fundamental problem we are having is in this example, the PPC channel manager is reporting a visit number that isn't in the same ball park as what Omniture is reporting.
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