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Hi Brian,
Don't want to disappoint but...unfortunately, there is no way I found yet to get 100% match with the back-end order data vs Adobe or any other analytics tool. However, the industry average, as far as I know, is -5% to -10% which is up to -15% to -20% (during holidays) in some cases. This can be due to the following -
- Implementation issues. (focusing on this can certainly reduce gaps)
- Ad blockers.
- JS disabled users.
- Browser image request limit.
- Unquie exceed (a distant case)
can certainly get help to debug implementation using validation method by adamgreco https://analyticsdemystified.com/general/validating-orders-revenue/
Thanks,
Asheesh