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Hi Brian,

Don't want to disappoint but...unfortunately, there is no way I found yet to get 100% match with the back-end order data vs Adobe or any other analytics tool. However, the industry average, as far as I know, is  -5% to -10% which is up to -15% to -20% (during holidays) in some cases. This can be due to the following -

  1. Implementation issues. (focusing on this can certainly reduce gaps)
  2. Ad blockers.
  3. JS disabled users.
  4. Browser image request limit.
  5. Unquie exceed (a distant case)

can certainly get help to debug implementation using validation method by adamgreco https://analyticsdemystified.com/general/validating-orders-revenue/

Thanks,

Asheesh