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Level 8
Level 8

Gigazelle,

thanks for your reply.

When I set the within 1 hit, or 2 hits, nothing will listed in the report table.

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I did started a new post, unfortunately, I cannot get one reply.

Fallout / Fallthrough: How to get the real report for the NEXT HIT  - in this post, I do post screen capture that in AA fall-out report, the "Help" tells me it should be the "immediate" hit AFTER touch point, which means to me the "touchpoint" itself should not be included in the report.

What does "Breakthrough Fallout/Fallthrough" exactly mean?

WHY THIS IS CRUCIAL?

We rely on the Adobe Fallout report to see user behaviour after a SEARCH behaviour.

So, if "Search Page" itself is included, we cannot identify whehter user do another search immediately after last search but not click anything or not.

In a word, if it's the "immediate" click "AFTER" search, we can say our search performance is not good, otherwise, we are mislead by the data because it lists not the immediate click AFTER search, but included the search itself.

Thank you.

H