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Employee Advisor

No worries, this is a good conversation to have! This is a very complex subject, so any clarifications we can make to help understand will help many others.

Sequential segmentation does require two or more hits, however, there is a very distinct difference between a sequential segment and a segment container.

  • A sequential segment is a piece of criteria that belongs within a segment container.
  • A segment container determines what hits to include if the segment criteria is met.

Since a sequential segment refers to segment criteria, you can have a sequential segment in either a hit container, a visit container, or visitor container.

  • If you have the sequential segment "Page A > Page B" in a hit container, it will only pull in the individual hits that matched your segment.
  • If you have the sequential segment "Page A > Page B" in a visit container, it will not only bring in the hits that were part of the sequence, but also the rest of the visit as well.
  • If you have the sequential segment "Page A > Page B" in a visitor container, it brings in the hits, the visit, and any other visits of that individual.