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Hi everyone,
I am working on a project using the existing UTM parameter to set up marketing channels in Adobe Analytics.
The UTM code are like below
I set up the marketing channels in AA admin console-marketing channel processing rules. However, looks like the the paid search and nature search channels don't pick up traffic (only less than 10% of PS and NS traffic, comparing with data in Google Analytics). Can anyone help me to figure out what went wrong? PS. I am using Adobe Launch as the tag system. Is there anything I need to set up in Launch?
Thank you very much!
SC