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  1. If you are able to personally identify something in Analytics using your user ID, you will want to 'pseudonymize' it.
  2. Typically a client-side implementation firing a purchase event on the thank you page is enough to see conversion for a given visitor. However, if you want to see as accurate data as possible, you can explore the possibility of implementing something server-side on your backend servers that would send data to Adobe Analytics on a successful purchase. This is not an easy or simple implementation, and quite honestly is likely more trouble than its worth.