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Hi Mooreevan,
I have the same question. Also want to share my thoughts on the possible cause here:
1) I saw you used "Occurrences" for "Activity Map Link" measurement. Our system admin suggested us not to use this metric, as it counts both total numbers of page views and custom link events. Maybe you can use "activity link instances" instead?
2) When checking the "Activity map" plug in, I think it counts the visitor numbers. You can check this by using flow charts.
I am keen to learn from AA pro about the possible reasons.
Thanks!
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