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Hi Everyone,

This is Anshul Saini with 5+ Experience in Digital Analytics specifically in Adobe Analytics.

Also, certified as Adobe Analytics Business Practitioner

Industries worked for: eCommerce, Travel, BFSI, Telecom, Pharmaceutical

 

Some of my key areas of work include the following:

1) to design business solutions (preferably offline), using the capabilities of Adobe Analytics itself.

Some of the major work includes reducing the CPA of their Lead Management System (Offline Mode/Call Centres) solely based on the insights drawn from Adobe Analytics.

2) Designing custom experience Attribution Models. Apart from the First touch, Last Touch and Linear touch, I've extensively used Game Theory - Shapley Value, and Markov Chain Attribution Model

3) Standardizing Marketing Channel Rules solely based on the types of teams (Marketing, Products, Channel, Analytics) and creating a process flow for the same in order to get a holistic view of the whole account

4) Training is one of my forte. I've conducted various trainings for some of the big names in many industries. The training was conducted on:

   a) Tool based training

   b) Value Realization of Adobe Analytics

   c) Tool Adoption Training for Business Heads and even CXOs.

5) Creating a holistic solution by integrating the capabilities of various tools in Adobe Marketing Cloud and Analytics Cloud (Adobe Target, Audience Manager, Adobe Campaign, Adobe Analytics)

After the amazing Adobe Symposium in Mumbai, I am excited to witness my first Adobe Analytics Community Meet Up. I am looking forward to the learning experience and exposure that'll be there.

See You All in the adobemeetup

Anshul,

www.linkedin.com/in/eranshulsaini