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Ricky,
Visits are breaking mid session and thus inflating Visitors and Visits metric. As this is happening mid session and the cookies being seen as new .. you should see the inflation if you trend visitors/vists over time and apply the filter apple devices, no referrer and visit no = 1
eg.
We were running on older H.code and therefore recommendation was to move over to Appmeasurement library and/or moving to first party cookies. Moving to first party cookies is currently not a viable option therefore we updated to AppMeasurement last week, unfortunately this does not appear to have resolved the issue.
The visitor inflation is affecting our overall monthly uniques by ~16% (in Jan and rising)
This obviously impact other measurements too .. eg PVs/Visitor
Will post here if I have any further updates, but would help if other customers were measuring and reporting this.
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