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Hello All,

My name is Kunal Mehta. Working with clients across different geographies, different domains, on different tool stacks like Adobe, Google, Sitecore etc.

I have worked in the domain of analytics enablement, reporting and analytics. Now that we are moving towards the areas of advanced analytics where digital data is just one of the sources of data, rather than only source of data, I would be interested in knowing how can we create rich customer profiles and create segments while having a more flexible enablement process.