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Thanks Gigazelle​ for the update,

Actually I had tried these variables/variableValues in my sample page code as a part of development, still no reports on the omniture dashboard:

//for s.server

s.server=window.location.hostname

s.server=window.location.host

s.server="company.sc.omtrdc.net"

//for s.pageName

s.pageName=“s.landingPage”

s.pageName=document.title

The s.events and s.channel remains same as strings

s.channel="Discover"

s.events="event1"

Here are the options that I had tried

<script language="JavaScript" type="text/javascript">

    /* You may give each page an identifying name, server, and channel on

    the next lines. */

    s.pageName="s.landingPage"

    /*s.pageName=document.title*/

    s.server=window.location.hostname

    /*s.server=window.location.host*/

    /*s.server="company.sc.omtrdc.net"*/

    s.channel="Discover"

    s.pageType=""

    s.prop1=""

    s.prop2=""

    s.prop3=""

    s.prop4=""

    s.prop5=""

    /* Conversion Variables */

    s.campaign=""

    s.state=""

    s.zip=""

    s.events="event1"

    s.products=""

    s.purchaseID=""

    s.eVar1=""

    s.eVar2=""

    s.eVar3=""

    s.eVar4=""

    s.eVar5=""

    var s_code=s.t();if(s_code)document.write(s_code)

</script>