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Hello,
I try to segment: unique visitors to our website visits only 1 time from "Paid Search" with in 1 week.
I've set date range to 1 week, and try to create segments, from here I see to use "visits" level in segment, Compare new visitors to return visitors
But I am confused why use "visits" level in segment but not "visitor" level.
I made following test and got different result, but didn't really get the reason.
Does it mean: if use visitor level, then, for 1 visitor, within his/her all visits, once there is 1 visit have only 1 time visit, then this visitor will be counted in to "new visitor"?
May I have your help to clarify.
Thanks in advance.
H