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@nickmclachlan Thank you so much. This makes a lot of sense.

Assuming that I'm running B2B campaigns on DSP, where a larger part of final goal conversions are tracked offline. I would want to do a full funnel reporting or campaign attribution. Can you shed some light there as well?

Also, can we do such reporting in Adobe Analytics (assuming that we already fully implemented analytics via Launch and integrated analytics with adcloud already)? If yes, is there any additional effort required?