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Hey Raghu, 

 

Advertising Cloud DSP has a bi-directional integration with Adobe Analytics and is successfully being leveraged to bring Analytics and Advertising teams closer together all around the world. Customers can activate their Analytics segments and events into Advertising Cloud for optimization, and push rich click and view through impression data into Adobe Analytics to understand how their Advertising impacts downstream objectives.

 

A good way to see how this can be taken further is with Sean Kelaghans Summit session

https://www.adobe.com/summit/2020/improve-performance-with-advertising-data-and-audiences.html

 

Today, Connected TV IDs are not a part of this integration.