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Edit: This post has been published as a Knowledge Base Article for Adobe Media Optimizer and can be viewed here yes

 

 

Use of dynamic parameters in AMO Social

 

Dynamic parameters are the best way to track things and automate when building ads in AMO social.

 

For e.g. If we need to build a campaign with 10 different ad sets having 50 ads. It is easy to create 50 ads in one go, but can be quite painful to create or change names of 50 ads which are different in terms of creative as well as changing names of ad sets which differ in details such as age and gender targeting etc.

 

  • Dynamic Parameters can be used for Ad Set Names and Ad Names
  • Access them just by entering “{ “ (bracket) while typing the name of your AdSet or Ad
  • Dynamic Parameters automatically append naming conventions from 12 different parameters and pick them including image name, placement, gender and device

 

   

 

AMO Bulk Ad Creation Workflow

 

 

 

Results after campaign creation in Facebook Power Editor:

 

 

 

This automation activity saves a lot of time and enhances productivity. In our example above, we can save around 10 - 15 minutes if we have to create 1 campaign – 5 ad sets – 50 ads.