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As the digital landscape evolves, the channels that advertisers use become more complex and multifaceted. Increasingly intricate and complementary cross-channel advertising campaigns will become crucial components of an advertiser’s online presence in coming years. In this paper, you’ll learn why understanding the user journey and integrating data and technology is critical for your cross-channel advertising success.
Learn more about:
• Where search marketing stands in 2015 across the US and UK
• The recent shift of consumer transactions on their mobile devices
• What we believe you’ll find is the next big trend in ad spend
Download the Adobe Media Optimizer Whitepaper here - http://www.adobeeventsonline.com/AMO/2016/DigAdvertising/invite.html
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