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Thanks Shivani for your help,

I am still a bit puzzled about this.

You say that RLSA bid-Adjustment (when made manually "outside" of AMO) do not affect cost accurancy because forecast is calculated on bid-unit level.

However, what I have expereinced is that in Portfolios where clicks that highly affected by bid-modifiers, the costs accuracy in total as well as for single bid units is very inaccurate - meaning actual costs are significantly higher than forecasted.

For example, a bid unit ist set to a CPC of 1€.

RLSA Modifer (manually): +100%

age 18-24:+20%

male: +20%

Time: +20%

A click of a customer that has this criteria ends up with a CPC of 3,46€. 

So, in a campaign that expecially has a large portion of RLSA Traffic, but also is pushed by other modifers (that are bid manually and/or cannot be bid by Adcloud) the actual cpc is way higher than the cpc set for the keyword.

When I have a look at the historical forecast of the bid units I do not see that adcloud takes this into account and does not "learn" that costs end up higher.