- Mark as New
- Follow
- Mute
- Subscribe to RSS Feed
- Permalink
- Email to a Friend
- Report
Thanks Shivani for your help,
I am still a bit puzzled about this.
You say that RLSA bid-Adjustment (when made manually "outside" of AMO) do not affect cost accurancy because forecast is calculated on bid-unit level.
However, what I have expereinced is that in Portfolios where clicks that highly affected by bid-modifiers, the costs accuracy in total as well as for single bid units is very inaccurate - meaning actual costs are significantly higher than forecasted.
For example, a bid unit ist set to a CPC of 1€.
RLSA Modifer (manually): +100%
age 18-24:+20%
male: +20%
Time: +20%
A click of a customer that has this criteria ends up with a CPC of 3,46€.
So, in a campaign that expecially has a large portion of RLSA Traffic, but also is pushed by other modifers (that are bid manually and/or cannot be bid by Adcloud) the actual cpc is way higher than the cpc set for the keyword.
When I have a look at the historical forecast of the bid units I do not see that adcloud takes this into account and does not "learn" that costs end up higher.
Views
Replies
Total Likes