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Hi Niels,

Hope you're doing well!

  • Ad group level RLSA targets are required as a prerequisite in Ad cloud only if you are opting in for Auto-optimize bid adjustment feature or you want adobe recommended audience bid adjustments for your RLSA targets.
  • Ad cloud will not lead to cost inaccuracies even if the RLSA target is defined at ad group level/campaign level/manual bid adjustment because, the forecasting(cost & revenue models) hierarchy includes bid unit-level forecasts and portfolio-level forecasts.

Please let me know if you have any further questions.

Regards,

Shivani