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Level 10

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Account Manager - Advertising Cloud

Job Location: Sydney, AU

Key Responsibilities

Client Leadership

  • Responsible for the client satisfaction with Ad Cloud across Search & DSP, working collaboratively with the client management team to deliver results
  • The operational line of defense for campaigns; the lead for performance strategy and activation
  • Support the client onboarding process
  • Working collaboratively with the implementation team
  • Ensuring campaign setup is aligned to marketing objectives and overall business requirements/goals.
  • Update account plans for Search & DSP, Quarterly and recommend growth opportunities that are aligned with our client’s business requirements
  • Regularly audit client campaigns/accounts setup to provide best practice recommendations that enhance performance, improve efficiencies and increase technology adoption
  • Proof of Concepts/Pilots
  • Project manage Proof of Concepts/Pilots to ensure a successful outcome.
  • Devise robust test plans for Ad Cloud product.
  • Align project plan & engagement with contract timelines
  • Perform account audits to recommend campaign improvements & best practice setups (Ad Cloud Search).
  • End-to-end campaign management that delivers to pilot goals (Search & DSP Product Adoption, Performance Enhancement (including ROI, Customer Value)
  • Campaign Quality that deliver to client goals
  • Responding to client requests – troubleshooting, support and filing tickets
  • Ensuring the client is billed on time and accurately
  • Pacing and KPI achievement checks
  • Identify trends in data to drive optimization strategies
  • Identify quality-improving and feature enhancement opportunities
  • Client reporting
  • Trafficking (or management of through ACS)
  • Data validation and accuracy checks

Subject Matter Expert – Adobe Analytics

  • Regional resource for strategy, process, activation, reporting, and troubleshooting
  • Escalation point for any issues, product requests, etc.
  • Establish best practices from in-region knowledge sharing
  • Provide necessary materials or guidance on implementation or technical knowledge
  • Drive Analytics Adoption in the region for Ad Cloud customers
  • A4AdC DSP product integration, set-up & activation
  • Technical knowledge required as a pre-requisite for an analytics SME
  • Integration set-up:
  • Workspace
  • Dashboards
  • Marketing Channels
  • Ad Cloud Use Cases
  • Reporting
  • Audiences
  • Troubleshooting integration issues

Client Growth & Retention

  • Ensure the client is satisfied with the product features that they are leveraging across Search & DSP
  • Build a strong relationship and rapport with the day to day contact/s for Search & DSP
  • Feature Adoption
  • Enable the client to realise the value of Ad Cloud, through identifying Search & DSP product features and reporting that the client could benefit from leveraging via training and enablement.

Required Skills

  • Search Marketing Expertise in both Google and Bing
  • Performance marketing, meeting business KPI’s
  • Deep knowledge and experience of advertising & marketing technologies (Ad Cloud, SA360, Marin, Kenshoo, Adobe Analytics)
  • Strong problem solving & analytical skills
  • Client relationship management
  • Technical troubleshooting
  • Adobe Analytics workspace expertise