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FAQs About Social Campaigns
General Information
How often does Media Optimizer refresh performance data from the social networks?
Facebook — Media Optimizer refreshes performance data and engagement metrics from Facebook hourly. In addition, each day by 09:00 a.m. in the advertiser's time zone, Media Optimizer refreshes all Facebook data for the previous five days.
Facebook doesn't attribute click and cost data by the hour; Media Optimizer pulls available click and cost data from Facebook hourly and adds an hour stamp accordingly. Data that Facebook takes more than an hour to process is attributed to a later hour, according to when Media Optimizer receives the data.
For new ad sets created via Ad Manager or Power Editor, hourly data is pulled beginning with the next daily sync process (about 18:00 in the user's local time zone). Account managers can manually sync new ad sets when an advertiser-level option to allow synchronization requests is enabled.
Are cost model and revenue model half-life settings used for social bid units?
Yes, currently the portfolio's half-life settings are used to create cost and revenue models for social bid units.
What are my options for tracking unpublished page post ads?
You can track unpublished page posts using either the Facebook Click Tracking Tag or optional URL tags.
The Facebook Click Tracking Tag adds the Media Optimizer redirect to a hidden URL that is executed when the user clicks on the page post URL. When you include an optional URL tag that includes ev_cl={ef_uniqueid}, Facebook adds the Media Optimizer redirect to the page post URL, and appends the unique ID on redirect. Note: Facebook appends optional URL tags only if the user clicks the URL before taking any other action on the ad, such as liking or sharing it.
You can do any of the following in the Tracking section for the creative:
To just track clicks on the ad, select the "Facebook Click Tracking Tag" option only.
For link ads, include the tracking within the "Link URL" field in the creative details. You don't need to enter a value in the "Facebook Click Tracking Tag" field unless you want to separately track the click at an additional URL.
For other types of page post ads, enter the tracking URL in the "Facebook Click Tracking Tag" field.To append extra parameters to the tracking URL, select the "Facebook Click Tracking Tag" option, and then enter the extra parameters in the "Optional URL Tags" field.
If the advertiser is integrated with Adobe Analytics, then select the "Post and Ad Level Tracking" option, and then enter the required tracking parameters to share Facebook ad data with Analytics.
Note: View-through tracking isn't supported for Analytics.If you have tracking tags for a third-party analytics tool, select the "Post and Ad Level Tracking" option, and then enter the extra parameters in the "Optional URL Tags" field.