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FAQs About Tracking

Tracking Features

Can I track campaigns that Media Optimizer doesn't manage?

Yes.

If Media Optimizer is accessing one of your search engine or social accounts, it will track click data for all campaigns in that account, and it will also track conversion data if you've added the Media Optimizer redirect to your ad and/or keyword destination URLs and implemented conversion tracking in your conversion pages. Clarify with your account manager which campaigns you want Media Optimizer to simply track and which you want us to manage. Non-managed campaigns won't be added to a portfolio, so no bids will be placed for them.

If you have display campaigns that you want Media Optimizer to track but not manage, you can set up "tracking campaigns" that will track data from any display platform without placing any bids.

Can I track campaigns on platforms that Media Optimizer doesn't support?

Yes. If you have display campaigns on unsupported platforms, you can set up "tracking campaigns" that will track data from those campaigns without placing any bids.

Can Media Optimizer track SEO conversions?

You can view reports showing the total number of page visits (clicks) and associated transactions from non-paid (organic) search listings by search term or by search engine when you track page views on any of your site pages using Media Optimizer JavaScript page view tags.

How do I get multi-event attribution?

If you use pixel-based conversion tracking or combo tracking, Media Optimizer provides multiple options for attributing conversion data across a series of events that lead to a conversion. An advertiser-level setting determines how to attribute conversion data across events, even when they occur across multiple ad channels, as long as the channels allows impression tracking at the event level. By default, conversions are attributed to the last (most recent) event, but the setting can be configured differently, such as to attribute conversions to the first event or to weight all events evenly. Changing the attribution rule will affect how future bids are calculated.

If you use only feed-based conversion tracking, you need to attribute the conversion to the related transaction events yourself.

Note: In reports and (available to some users) custom simulations, you can change the rule used to attribute conversion data within the report results (without affecting how future bids are calculated).