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FAQs About Search
Account- and Campaign-related Performance Issues
Some of my campaigns are spending more or less than the campaign budgets.
(Advertisers with portfolios) This is normal in an optimized portfolio that is configured with the "Auto-adjust campaign budget limits" option. When this option is enabled, you may spend up to N times each campaign's budget, where N is the value of the "Multiple" setting. This option allows Media Optimizer to adjust spending for individual campaigns as necessary while steering the entire portfolio to meet its target.
If Google AdWords campaigns use a shared budget, AdWords will adjust spending for individual campaigns as necessary to spend the entire shared budget.
Bid Rules (Media Optimizer Standard Only)
Which conversion attribution methods are supported when keyword bids are based on bid rules ?
When you bid according to bid rules, conversions are attributed to the last click.
How do you determine the last known position?
The last known position is the most recent position that was tracked in the previous seven days. Position data is collected from the search engines daily at approximately 06:00 in the advertiser's time zone.
When a keyword has not received an impression in the previous seven days, the Last Known Position column won't have a value. As a result, any action set that includes it as a metric won't be executed.
Data Issues
My campaigns generated from inventory feeds have many orphan transactions.
If the feed data settings are configured to delete ads in various situations, any delayed conversions that occur after clicks on the ad may cause orphan transactions. The best practice is to pause ads instead of to delete them. If an ad still hasn't received any revenue after a long period of time, you can delete it via a bulksheet or the Media Optimizer user interface.
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