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FAQs About Reports
Specific Reports
The Ad Variation Report doesn't include data for Baidu campaigns.
Baidu doesn't provide the identifier necessary to attribute revenue to an individual ad. Ad-level data is not available for Baidu accounts.
In a transaction report, you can tell if an included transaction property was tracked by the Media Optimizer conversion tracking pixel if you include the custom column "Tracking URL." Tracking URLs with the Media Optimizer tracking pixel begin with http://pixel.everesttech.net.
The data in my Transaction Report doesn't match the data in my Keyword Report.
When you generate both reports by portfolio, the data will be different if you generate the Keyword Report using historical data (that is, based on the portfolio configuration during the specified dates) rather than data for the current campaigns. When you generate the Transaction Report by portfolio, it includes data for the current campaigns in the portfolio.
Spreadsheet Feeds
Report output includes a mix of date ranges.
This may happen if the feed aggregates data using any data aggregation level other than "Daily."
To resolve the issue, update the spreadsheet feed to include data aggregated daily. This includes updating the report template, generating a report using the template, creating a custom Excel template using the report, and then updating the feed settings to include the new Excel template. For more information, see "Editing Spreadsheet Feeds."
A spreadsheet feed results in an Internal Error.
This may happen if you change the columns in the report template but don't update the Excel template accordingly.
To resolve the issue, update the spreadsheet feed to include the new columns. This includes updating the report template, generating a report using the template, creating a custom Excel template using the report, and then updating the feed settings to include the new Excel template. For more information, see "Editing Spreadsheet Feeds."
When the Excel template doesn't sort data by start date in ascending order, the spreadsheet feed may include blank rows. In particular, Excel will report the error "Excel found unreadable content in '<report name>.xlsx.' Do you want to recover the contents of the workbook? If you trust the source of this workbook, click yes." If you click "Yes," you get the following message: "Removed Records: Cell information from /xl/worksheets/sheet1.xml part," and the spreadsheet feed will include blank rows.
To resolve the issue, edit the Excel template associated with the feed to sort data by Start date in Ascending (Oldest to Newest) order, and then upload the updated template via the spreadsheet feed settings. For more information, see "Editing Spreadsheet Feeds."
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