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Tracking Salesforce Pardot Form Submits / Completions in DTM

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scottt6073095
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scottt6073095
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02-06-2017

Hi All,

I have never had this issue before with normal forms however with trying to track form submits and even form completions from Salesforce Pardot forms Adobe analytics is always counting less form submits/completions then the Pardot platform. It is always very random sometimes 4% lower form submits then Pardot but can be as high as 50-60% at times. The higher the total the bigger the discrepancy between the 2 platforms however Pardot always has more submits (and they are valid because they also contain the information from the user who filled out the form). So Adobe is somehow missing out on form submissions which I assume it may be because Pardot fires really fast at the top of the page and Adobe is slow and probably misses out on a number of form submits.

Any help or tips would be greatly appreciated on how to sync the totals.

thank you,

Scott

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scottt6073095
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07-06-2017

Hi Jantzen,

I’ll try and answer your questions the best I can.

1. I assume there is nothing wrong with the page load rule and all beacons are fired with the expected variables

Correct. There’s 1 Form that has errors on a confirmation page, but the other’s work without errors.

1. I'm guessing this is where we sometimes have the issue. You indicated the forum is inside an iFrame. Typically, we can work with iFrames, but sometimes they complicate things.

Most of the forms show a modal box with and iframe which shows the confirmation page. In javascript, I set the iframe source (src) dynamically, so the adobeInfo object get updated when loaded.

1. It sounds like the Event based rule is conditional upon the direct call rule firing. Is that correct?

Yes, so when the event “dataelementchanged” sees “thank you page” string appear then it triggers a form completion

1. Do you have DTM also deployed inside the iFrame as well or only on the page?

The confirmation page and form page has the javasdcript include in the head section of the page. When the confirmation page is loaded, the script is executed as well.

1. Where is the _satellite.track() call being fired from? Inside the iFrame or on the page?

I call _satellite.track() at the top of the click handler (all forms)

1. Have you been able to reproduce the issue where it doesn't count?

  • Is it isolated to certain browsers/devices (Safari vs Chrome, Mobile vs Desktop)?

It seems like everything fires ok on our staging servers, and fails on production.

Scott Tavares | Web Analytics

Esri | 380 New York St | Redlands, CA 92373 | USA

T 909 793 2853 x6140 | Twitter: @stavares_esri | stavares@esri.com | esri.com

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