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Tracking Salesforce Pardot Form Submits / Completions in DTM

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scottt6073095
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scottt6073095
Level 4

02-06-2017

Hi All,

I have never had this issue before with normal forms however with trying to track form submits and even form completions from Salesforce Pardot forms Adobe analytics is always counting less form submits/completions then the Pardot platform. It is always very random sometimes 4% lower form submits then Pardot but can be as high as 50-60% at times. The higher the total the bigger the discrepancy between the 2 platforms however Pardot always has more submits (and they are valid because they also contain the information from the user who filled out the form). So Adobe is somehow missing out on form submissions which I assume it may be because Pardot fires really fast at the top of the page and Adobe is slow and probably misses out on a number of form submits.

Any help or tips would be greatly appreciated on how to sync the totals.

thank you,

Scott

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scottt6073095
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05-06-2017

Hi,

Yes, I am using DTM. I am also using a event based rule to fire a completion event and a direct call rule to fire a form submit.

the adobe submits are higher on Jun 3 and 4 because I turned off event serialization however there are email records that don't show up in adobe submits / completions that are in pardot. I think maybe pardot is firing too fast and 30-40% of the time adobe is too slow to react.

Is there a way to setup some kind of adobe dtm callback so that we can wait for adobe to do its thing then fire pardot however I doubt it since it's just an image request? I know I can just use a delay hack but trying to find other methods before trying this one.

this is by far the craziest form I have ever tried to track in Adobe Analytics.

any thoughts or tips would be helpful, thanks in advance

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