While (still) in DTM, I'm trying to filter our metrics by the Account Name and Account Number associated with each visitor. After a visitor logs into their account, their Name and Number are listed at the top of the page. Is there a way to see page views, downloads, etc by each Account Name &/or Number?
I could be very wrong, which is why I'm asking in the first place.. but I started by creating a data element for Account Name for the JS Object 'account-name'
From there, I created a page load rule with an 'Account Name' evar added under the Adobe section.
Yep, that's exactly what you would want to do. You could to it in the extension as a global variable, aka choose two evar and set them to the data elements grabbing the values. Or do it form within the rule itself. (Rule is more localized if you don't want it on everything including links etc.)
Then you need to enable the evars and name them appropriately in the Analytics Admin Console for the report suite you're sending the data to.
It really depends, capturing in DTM doesn't really do you any good unless you pass that into a tool that can capture and report on the values like Adobe Analytics to Google Analytics etc. If you are setting like an Adobe Analytics eVar to these data elements then yes you could run Adobe Analytics reports on the values. But unless they are being recorded in some tool somewhere you won't be able to see anything.