Metric to measure CTA performance

[#1]

Hi, 

I would like to know which metric I should be using to report correctly on CTA across my website.

Currently i'm using "Instances".

Thanks

[#2 · Accepted solution]

Hi Eiva,

That is correct. There is more information on the differences between props and evars here: https://marketing.adobe.com/resources/help/en_US/sc/implement/props_vs_eVars.html. Let me know if you have any additional questions.

Sincerely,

Tacia

[#3]

Hi Parit, 

Thanks for the reply. 

My CTA click report is tracked using prop (non-persistent variable) which doesn't allow me to use Success events as a metric. Is the reasoning correct? If not, could you explain me why I cant use my success event (checkout) as the metric? 

Thanks

Eiva

[#4]

Hi Eiva,

You can use use any of the success events to report correctly on CTA.

Please see the following link for more info :

https://marketing.adobe.com/resources/help/en_US/reference/success_event.html

Thanks & Regards

Parit Mittal