We're using Dynamic Tag Management to implement Google Analytics on our site, I wanted to know how we would go about upgrading to Universal Analytics - there doesn't appear to be any documentation about this.
I wanted to let you know incase you have not seen it yet, but DTM now supports Universal Analytics in a native integration.
Adobe is absolutely committed to continued support of GA in DTM, and all third-party tags & tools. Support for Universal Analytics is on the DTM engineering roadmap.
OK thanks Jeff,
Is there any plan to create some integration for this in the future or will DTM's focus be more towards Adobe Analytics?
I know DTM supports the universal analytics version of GA in the interface right now, but do you know what effect the universal upgrade may have on DTM code and third party retargeting pixels? Is this a right time to adopt the new version right now? Thank you so much in advance!
At this time, DTM doesn't support the Universal Analytics version of GA in the interface.