Putting a webified version of your mobile application as a proxy between the app and the collection server is not mobile tag management. If your mobile app is a wrapper that pulls in HTML pages, then DTM works flawlessly. However, if you are building a true native mobile app, then there is not a true tag management solution in the market that does not put your app in grave risk of being in violation of terms of service from the major app stores or that can truly deliver on the promise of mobile TMS … yet. However, the Adobe mobile SDK is extremely powerful and offers integration with Adobe Target.
Nicolas Malo: Is it possible to track mobile applications with DTM?
Rudi Shumpert: DTM does not work with true native mobile applications. If your application is an hybrid one, it will work. It is important to note that there is no such thing as true mobile TMS today. The solutions that claim to do this are using a web proxy service that gives the illusion of this happening. What they deliver is a diluted unstable solution. The reason that we do no have a solution yet is that if we built a system that allowed you to change code on an app without having the user download the update it would be a violation of the terms of service of the app stores and would put your app at risk of being removed.