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DTM: Starter guide and tips needed for data layer elements

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Antti_Ko
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Antti_Ko
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15-10-2015

New to DTM and after reading few articles about DTM, I'm also quite confident that data layers are really good to use for taggins (at least for the long run). Are there any guides for Adobe DTM and it's data layers or is this (very!) short description https://microsite.omniture.com/t2/help/en_US/dtm/index.html#Data_Elements only help for us? 😞

All those empty fields, would like if there was explanation on every field. Why or when to use "JS object" and when something else? Where do I code those data "variables"? Directly site or any js file? Would love if someone could give small example how to make data layer for s.pageName (for example)? What are all the steps needed and what do our coders need to do directly on the site? Of course any good links to articles about Adobe DTM are also nice? Thanks for all the help.

(Side note: Adobe has so good products but the lack of guides and especially tips and tricks from Adobe are needed much more. The new help section of marketing cloud, this community and http://blogs.adobe.com/digitalmarketing/category/analytics/ are good start, but more useful tips and tricks how to really use these tools are on my "wanted" list. :))

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Antti_Ko
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15-10-2015

Thanks Alexis. Seems like very good information on those pages. Have to take some time to really investigate those.