DTM set up to track adobe analytics for pop-up

Avatar

Avatar
Validate 10
Level 2
roberty10279373
Level 2

Likes

4 likes

Total Posts

35 posts

Correct reply

0 solutions
Top badges earned
Validate 10
Validate 1
Boost 3
Boost 1
View profile

Avatar
Validate 10
Level 2
roberty10279373
Level 2

Likes

4 likes

Total Posts

35 posts

Correct reply

0 solutions
Top badges earned
Validate 10
Validate 1
Boost 3
Boost 1
View profile
roberty10279373
Level 2

28-09-2017

We set up a third party pop-up using DTM via the direct rule type.  However, I wasn't sure on how we would integrate with adobe analytics to capture the impressions and engagements. Is it possible to add a data layer w/in the direct call script to tie this to the data element to capture the values? 

-Robert

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Validate 1000
Community Manager
jantzen_belliston-Adobe
Community Manager

Likes

339 likes

Total Posts

2,338 posts

Correct reply

819 solutions
Top badges earned
Validate 1000
Springboard
Validate 500
Validate 250
Validate 100
View profile

Avatar
Validate 1000
Community Manager
jantzen_belliston-Adobe
Community Manager

Likes

339 likes

Total Posts

2,338 posts

Correct reply

819 solutions
Top badges earned
Validate 1000
Springboard
Validate 500
Validate 250
Validate 100
View profile
jantzen_belliston-Adobe
Community Manager

02-10-2017

Hey Robert,

Well the direct call rule itself could fire an Analytics beacon in addition to deploying the pop up. To do that, you'd just need to use the Adobe Analytics section of the direct call rule. This would allow you to send a beacon every time the pop up was triggered. If you wanted to track engagement within the pop up window itself, that might be a bit more tricky. Is the pop up loading some sort of iframe or what content is being displayed in the pop up?

Thanks,
Jantzen

Answers (0)