DTM - Delay link activation - Best practices

[#1]

Dear all,

Link tracking is always a big question for web-analytics implementation in order to make sure click information are recorded.

1/ Easiest solution is to add a timer on the link. However I wonder what is the best:

• Use DTM out of the box link activation delay
• Ask developer to hard code it (E.g: have a script to delay all links)

2/ Alternative is to add a timer on outbound links (no choice for this) and track internal links on the next page.

Which solution do you use the most? Is it as well a big preoccupation for you? Does people care in your organization about impact on user experience? And last, do you think tracking on next page make DTM setup more complicated?

Thanks in advance for sharing.

Julia

[#2 · Accepted solution]

Hi Julia,

Let me try my best to answer your question based on my 6+ years of experience for both the solution proposed and also give you some possible alternatives.

Approach#1: Adding delay either via DTM "Link Delay Activation" or ask Developers to add some delay in the call.

My POV: As long as it works and doesn't hit negatively to the user experience, this is the best option.

Approach#2:  Try this latest approach that I have discovered where you can ask Dev to save the values in a cookie and fire it of the next page load, not the best way to do but does serve the purpose well 🙂

Also, to answer your other question, Yes, when we talk about User Experience, Analytics-Tracking always takes the back-seat as it directly impacts on the Conversion negatively.

Hope this helps and don't forget to like this post by clicking the Heart Icon and move it to Solved for the benefit of the other user in the forum.

Hope this helps!

Regards,

Harsh Kabra |  Adobe Certified Expert: Digital Analytics® & SiteCatalyst Implementation & Reporting®