I have two apps (hybrid and native). Any experience around how to deploy the SDK? Either shall I deploy the SDK directly or can I use the DTM to do it? Also, has anyone used the data layer to collect the data variables?
If the Hybrid App is a wrapper that pulls in HTML pages then DTM will work with the usual implementation. However, when deploying the SDK natively it is deployed directly to the app. It cannot be deployed through DTM. In this case it depends on your implementation and how the app is serving content.