'Catch' GA events with DTM and send into Adobe Analytics

philipk92120636

18-10-2019

Hi everyone,

We have a web application that integrates with Google Analytics but not with Adobe Analytics.

Actions taken within the application go into the events section of GA. There are 10 different event types.

I was wondering if there was a way to use DTM to 'catch' these GA events and send them into Adobe Analytics as either an event or eVar.

Any help would be greatly appreciated

Accepted Solutions (0)

Answers (2)

Answers (2)

philipk92120636

31-10-2019

Hi zaned72942122​,

I haven't added the GA events myself, they're hardcoded within the application itself. Also, to complicate matters, the application is deployed via an iframe where I don't have any DTM coverage.

zaned72942122

29-10-2019

Why piggyback off of GA events?  Why not just send data both to DTM and Google Analytics at the same time as two separate entities (as they are)?  Somewhere in your code you are pushing the GA events, just add onto that part of your code and include pushes to DTM.