Cart abandonment

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balakrishnad200

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balakrishnad200

balakrishnad200

29-08-2019

Hi Team,

Can you please help me how to track the cart abandonment using through DTM. Is their any predefined options to track DTM?

Your help is highly appreciated.

Thanks,

Balakrishna

Accepted Solutions (1)

Accepted Solutions (1)

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Vijaya_Vignesh1

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Vijaya_Vignesh1

Vijaya_Vignesh1

30-08-2019

Hi Bala,

To My knowledge Adobe analytics does not have a out of box metrics/dimensions to track cart abandonment.

They do have a tool called Triggers which can used for this usecase. I think this is a separate tool doesn't come with Adobe analytics package 

Check this link: https://medium.com/adobetech/stopping-shopping-cart-abandonment-adobe-i-o-events-and-adobe-analytics...

Answers (4)

Answers (4)

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Vijaya_Vignesh1

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Vijaya_Vignesh1

Vijaya_Vignesh1

03-09-2019

Unfortunately It is not possible, because If the user leaves the website or closes the browser. The Adobe analytics interaction stops there so you will not be able to fire an event to Adobe analytics.

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jantzen_belliston-Adobe

Community Manager

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jantzen_belliston-Adobe

Community Manager

jantzen_belliston-Adobe
Community Manager

03-09-2019

Hi Balakrishna,

Can you mark the most helpful reply as the correct answer here? This will ensure others with this question can quickly find the answer.

Cheers,
Jantzen

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balakrishnad200

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balakrishnad200

balakrishnad200

03-09-2019

Hi Vijay,

Thanks for all the help.

Best,

Balakrishna

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balakrishnad200

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balakrishnad200

balakrishnad200

30-08-2019

Hi Vijay,

Is their any way to fire an event when user left the site after adding product to the cart?

Thanks,

Balakrishna