I've a query relating to the Marketing channel. My paid channel is not attributed with the conversation instead it is attributed with the Direct attribution. In the 1step variables are firing as intended, Later steps its been attributed as direct.
can someone help me out want went wrong with my Implementation.
Marketing Channels are an Analytics topic. Currently, you've posted this question in the DTM forum. Is there a reason you feel your implementation via DTM is the problem? If not, we can move this to the Analytics community where we can get experts on Marketing Channels to take a look.
In looking through the documentation, there doesn't seem to be an on page implementation piece for Marketing Channels. It looks like they are all populated via rules/logic that you define after the collection within the Analytics solution.
Is there a specific piece that you are struggling with?