Adobe Tag Manager Question

[#1]

I have a question about tagging buttons vs. hard-coding into the site. We are using Adobe tag manager.

Would it be easier to tag buttons vs. hard-coding the tags into the site itself?

Would it be easier with Google Tag Manager? Thank you.

Thank you.

[#2 · Accepted solution]

Hi Lee,

It's definitely easier to tag buttons or any page level interactions or Call to Actions on a page via Tag Management systems like DTM instead of hard-coding the tags on website. Please see the following link on benefits of the same  - https://marketing.adobe.com/resources/help/en_US/dtm/c_overview.html

Also, In DTM you can track the Page Level Interactions like button click or Link click via Event Based Rules.

Please see link for more information- https://marketing.adobe.com/resources/help/en_US/dtm/rules.html

Thanks & regards

Parit Mittal