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Add DTM Code Using Google Tag Manager

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alim92960278
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alim92960278
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18-12-2017

We currently use DTM on most of our websites and need to implement it on another site. Unfortunately our developers won't be able to add the embed code for at least two months because of a code freeze.

To get around this, we're thinking of using GTM. Any problem with doing this?

The code will only be added to two pages: A "login page" and a "login success page". This will be used to exclude existing customers from our marketing reports. I mention this to make it clear that we don't need full implementation on this site.

Regards,

Ali

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aseelund
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aseelund
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19-12-2017

There will be no support for this from either Adobe or Google, as on both sides is unsupported implementation.

Technically, yes, you can add html tags via each respective tag manager. What you CAN do is not necessarily what you SHOULD do

The best I can find is one thread on stack overflow where someone did this, but had issues with the Pageload Rule in DTM. Could have been their specific case, I didn't read into it too far.

adobe analytics - Google Tag manager code added with the help of DTM is not working - Stack Overflow

Code freeze is difficult, if you can manage to get a bypass approval for the dtm tag because it lives in the head tags and not content then maybe your teams can work with it. Not sure. That's the route I'd take. Do it right, or don't do it.