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Session Details Privacy laws are multiplying, data breaches are more common, and customers are demanding responsible handling of their data to honor their consent preferences in every interaction. Can you design a system to govern customer data at scale that’s flexible enough to evolve with this pr...

Session Details Create the ultimate personalization experience. Gain a deep understanding of the value proposition and use cases enabled via attribute-based personalization, combined with edge segmentation to deliver the ultimate one-to-one, personally tailored customer experience. Dive into the de...

Session Details Learn how to create a scalable personalization framework with Adobe Target and the Web SDK in this technical lab. Discover how to navigate the cookieless terrain and deep dive into client-side, server-side, and hybrid implementation techniques. Get personalization best practices for...

Session Details Thousands of organizations have invested in CDPs in the past few years with the primary objective of effectively capturing a company’s authenticated first-party data from its own channels for activation. First-party identifiers are set to become even more valuable as cookies (finall...

Session Details Leverage Customer Journey Analytics (CJA) data directly in Power BI, building reports and visualizations with the same metrics and dimensions that you use in Analysis Workspace. Avoid dealing with the error-prone, complicated task of recreating metrics from CJA or Adobe Analytics in...

Session Details In the dynamic world of cross-channel analysis, the ability to adapt your data on the fly to drive meaningful insights is crucial. In this hands-on lab, discover the capabilities of data views and experience first-hand the transformative power of derived fields. This lab equips you ...

Session Details Identity is a concept that is widely thrown about the MarTech space, but what does it mean, specifically in the context of Adobe Real-time Customer Data Platform? What’s the difference between Identity and Profile Service? What’s an identity namespace? How are identities linked? We’...

Session Details Learn how to build personalized commerce experiences that can boost customer engagement by up to 2X and revenue by up to 1.5X. Delve into Adobe Commerce native integrations with Adobe Experience Platform, empowering you to capture and analyze shopper data, create actionable audience...

  Session Details With Edge Delivery Services, developers can build high-performing sites with composable services, content authors can produce new content easily, and marketers get actionable insights. Discover how a content-first approach accelerates development cycles so that you can make a meas...

Session Details Take full advantage of real-time personalization, segmentation, journey orchestration and data analysis using the Adobe Experience Platform Web SDK and Edge Network. In this hands-on lab, learn how to best migrate your existing implementations of Adobe Analytics, Adobe Target, and A...