Community Topics

This deep dive explores what OpenAI Atlas means for your Customer Journey Analytics implementation and how to prepare for an AI-driven future where autonomous agents power most web interactions.

Learn how strategic Data View configuration in Customer Journey Analytics transforms raw customer data into tailored insights for marketing, product, customer experience, executive, and operations teams without duplicating data or creating analytics silos.

Learn how to effectively identify and analyze AI-generated traffic in Adobe Customer Journey Analytics (CJA) with specialized techniques for tracking user agents, referrers, and UTM parameters.

Transform your analytics strategy with a proven four-phase framework that turns Adobe Customer Journey Analytics into a powerful business driver for measurable results.

Discover how to transform your Adobe Customer Journey Analytics implementation with strategic Data View management that enhances analytical consistency, streamlines maintenance, and drives more reliable business insights.

Discover how Adobe's Data Insights Agent for Customer Journey Analytics streamlines analytics workflows by blending AI capabilities with human expertise to reveal deeper customer journey insights—faster and more intuitively than ever before.

Discover key features of Adobe Customer Journey Analytics (CJA)—from unified cross-channel insights to Freeform Analysis, real-time data, and the new Data Dictionary. Make every journey count!

A comprehensive guide to handling "No Value" entries in Adobe Customer Journey Analytics, covering configuration options, best practices, and strategies for maintaining data quality.

A guide to Adobe Customer Journey Analytics' mobile scorecards provides stakeholders with efficient on-the-go data access, allowing them to monitor key performance metrics through a mobile-optimized dashboard experience.

Adobe Customer Journey Analytics' new Event Depth feature provides detailed tracking of event sequencing within sessions, helping analysts better understand user engagement patterns and optimize customer experiences.

Discover how to choose between Adobe Customer Journey Analytics' three powerful visualization methods - Journey Canvas, Fallout, and Flow - to unlock deeper insights into your customers' journey pathways and optimize their experiences across touchpoints.

Discover how Adobe's Journey Canvas visualization enhances customer journey analysis by providing powerful tools to map, understand, and optimize user interactions across multiple touchpoints, platforms, and channels.