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Unlock the power of Customer Journey Analytics with this comprehensive crash course, exploring key features that transform data into actionable insights for optimizing customer experiences.

Learn the key steps and best practices for porting Adobe Analytics projects to Customer Journey Analytics. This process unlocks advanced analytics capabilities while ensuring data continuity.

Discover how Adobe Customer Journey Analytics offers multiple methods for calculating bounce rates, providing insights into user engagement and helping you optimize your digital strategy.

When it comes to reporting on your data, there’s more than one way to do just about everything. That’s why it’s important to have standardization across your organization. For this week, I’m going to talk about some best practices for setting up and reporting on your analytics, and why they’re impor...

Real-time reporting showcases the traffic for the active visits on the site and ranks the dimensions. This real-time view helps to make decisions on changing circumstances of the performance, campaigns and respond to the changes quickly.

When building your implementation one of the most important steps is keeping good documentation so that when you (or those that come after you) want to understand what data is being captured, you have a solid reference. In the past this would typically be done in an SDR (solution design reference) e...

Get to grips with the power of Adobe Customer Journey Analytics (CJA) through our breakdown of its five core concepts: Person Identity Handling, Connections, Data Views, Report-Time Processing, and Projects & Analysis Workspace. This core concepts guide will help you understand how to effectively ut...

This blog post is a resource for practitioners of Adobe Customer Journey Analytics (CJA) who want to gain a deeper understanding of the main navigation elements and access patterns. It offers a summary and breakdown of the different menu areas and functionalities within the CJA main interface as of ...

Analytics help you gain insight into your audience, and that is no different for news publishers. Here are some helpful hacks I’ve used that you might find helpful for your newsroom (and even other organizations).

Analysis Workspace is a powerful and versatile tool that allows organizations to comprehensively analyze and visually represent their data in a highly customizable and flexible environment. By using Customer Journey Analytics (CJA) Projects and Analysis Workspace, users can uncover valuable insights...

There's more to creatives than meet the eye!