Community Topics

Session Details: [S813] Top Tips to Maximize Value with Adobe Target A common catalyst for the next generation of experience optimization is mastering AI on web and mobile apps with intelligent, automated personalization. Optimization teams are maturing beyond A/B testing at a rapid pace. If you’re ...

Session Details: [S812] AT&T’s Personalization and Testing Success at Scale AT&T, world-renowned as a telecommunications provider, is also world class in its strategy to ensure that the company meets it customers wherever they connect with the most relevant content across web and mobile. Join this ...

Session Details: [S811] Turbocharged : General Motors' Drive for Experimentation Excellence Turbocharging your experimentation program transforms the operating model. Discover the strategic steps that General Motors performance-driven marketing experts took to turbocharge their diverse brands and sh...

  Greetings Adobe Target Community! Below you'll find a complete list of all of the Adobe Target sessions and labs that will be taking place in Vegas and online at Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com  Browse through Session & Lab desc...

Hello Everyone! Here is a list of all the Adobe Experience Platform labs scheduled for Adobe Summit 2024. Register now and start scheduling your sessions today: https://summit.adobe.com S.NoSessionScheduleSpeaker1[S501] How Marriott Maximizes its Impact with Adobe Real-Time CDPTuesday, Mar 26,4:00 P...

Session Details Privacy laws are multiplying, data breaches are more common, and customers are demanding responsible handling of their data to honor their consent preferences in every interaction. Can you design a system to govern customer data at scale that’s flexible enough to evolve with this pr...

Session Details Create the ultimate personalization experience. Gain a deep understanding of the value proposition and use cases enabled via attribute-based personalization, combined with edge segmentation to deliver the ultimate one-to-one, personally tailored customer experience. Dive into the de...

Session Details Learn how to create a scalable personalization framework with Adobe Target and the Web SDK in this technical lab. Discover how to navigate the cookieless terrain and deep dive into client-side, server-side, and hybrid implementation techniques. Get personalization best practices for...

Session Details Thousands of organizations have invested in CDPs in the past few years with the primary objective of effectively capturing a company’s authenticated first-party data from its own channels for activation. First-party identifiers are set to become even more valuable as cookies (finall...

Session Details Leverage Customer Journey Analytics (CJA) data directly in Power BI, building reports and visualizations with the same metrics and dimensions that you use in Analysis Workspace. Avoid dealing with the error-prone, complicated task of recreating metrics from CJA or Adobe Analytics in...

Session Details In the dynamic world of cross-channel analysis, the ability to adapt your data on the fly to drive meaningful insights is crucial. In this hands-on lab, discover the capabilities of data views and experience first-hand the transformative power of derived fields. This lab equips you ...

Session Details Identity is a concept that is widely thrown about the MarTech space, but what does it mean, specifically in the context of Adobe Real-time Customer Data Platform? What’s the difference between Identity and Profile Service? What’s an identity namespace? How are identities linked? We’...