Adobe Analytics

Hi, Brian and team! We're excited about the freedom that the new XDM model affords us, and we're finally getting away from the classic props and eVars. That said, we have a user community that is used to that old solution design. Do you have any tips for migrating from an old SDR to a more freeform schema?

Hi @blake-e  ,

Migrating from an old AA Solution Design Reference (SDR) to a more freeform XDM schema can be an exciting and transformative process. Here are some tips to help you navigate this transition smoothly:

• Event-driven data modeling: Embrace the concept of event-driven data modeling as it allows you to design your schema around meaningful events rather than being constrained by predefined custom traffic variables (props), customer conversion variables (eVars), and custom events.
• Leveraging XDM and Customer Journey Analytics: Take advantage of the power and flexibility offered by the Experience Data Model (XDM) and Customer Journey Analytics. This is an opportunity to rethink and rebuild your underlying framework event data model from scratch.
• Start with your existing base data layer: Consider your existing data layer as a starting point for your new schema. This will provide a familiar foundation and ensure a smooth transition for your user community.
• Review XDM templates: Explore the XDM templates provided by Adobe for different industry examples. These templates can serve as a valuable resource for guidance and inspiration as you ideate and design your new schema.
• Focus on modularity and flexibility: Aim to create a modular and flexible event data model that can serve as the foundation for all your data systems. This will enable you to leverage the unique capabilities of Customer Journey Analytics and the openness and flexibility of XDM.

Best,

Brian

Hi Brian,

On the current day for Adobe Analytics Implementation we are using the appmeasurement.js file for Web and SDKs in Native App , The Company currently has more than 10K unique tags across different platforms - is there a logic that would replace the existing Web [s.t() or s.tl()] or SDK [trackState or trackAction calls]  code snippet by the CJA web SDK logic that would not break the existing tagging and have the continuity in sending the data to AEP?

Atleast as simple as page url/name level dimension? OR

Is the only option to move from AA to CJA is to start the CJA Implementation from the Stage 0?

This might be what you are after:

https://developer.adobe.com/client-sdks/solution/adobe-analytics/migrate-to-edge-network/ 

Hi Sean,

This is just friendly unsolicited feedback, but wanted to note that the format of the Q&A using the default email notification settings is a little overwhelming. I didn't realize my inbox was going to go wild when this kicked off and visited the preferences center a few times before figuring out what to change to make the emails stop rolling in after each comment. Now that I'm not being bombarded, looking forward to looking through the Q&A! thank you

Hi, Can you please clarify the type of data in question for this use case? Are you referring to Lookup data updates perhaps or a specific event-based monthly upload process? In the case of CJA the only way timestamped data really comes into play is with even datasets given current product functionality. Here is how CJA unions event (timestamp-based) datasets: https://experienceleague.adobe.com/docs/analytics-platform/using/cja-connections/combined-dataset.ht...

This scenario is for a lookup data set that's uploaded monthly. Ideally we'd like it to apply to all events during that month/ time period until the next upload

Hi @araza1,

Lookup data sets in CJA are applied retroactively for all time in relation to the specific primary key value they are configured against. These lookups function conceptually as flat files and do not have a temporal state. While it is possible to overwrite lookup values, there is no way to dynamically apply lookups only during certain time periods for the same primary key values.

Best,

Brian

Hi @cp_btripple , The event is over forum Q&A so you are in the right spot and can ask questions directly here in this event space.

Thanks.

Hi @williamh3207805 ,

In CJA be sure to check out the substring manipulation options at a component level for this type of operation https://experienceleague.adobe.com/docs/analytics-platform/using/cja-dataviews/component-settings/su... & also Derived Fields functionality https://experienceleague.adobe.com/docs/analytics-platform/using/cja-dataviews/derived-fields.html?l....

Best,

Brian

Hi @cp_btripple, I can envision a scenario where you have a common base global event XDM data structure across business units (BUs), but each BU has its own unique XDM augmentations that are not shared. The level of required integration or separation required for end reporting/analysis will determine how and where you are able to combine these structures. It is important to be aware of any hard data model conflicts that may arise across the BUs as well.

Best,

Brian

Hi @cp_btripple ,

I am not aware of any CJA SDR templates available. However, I believe that CJA would be similar to the AA SDR format and could include the following:

• CJA Connection Datasets Review
• CJA Data Views Review
• CJA Identity Handling Review
• CJA Metric Components (Component Name, Source, Data Source Type, Schema Data Type, Schema Path, Description)
• CJA Dimension Components (Component Name, Source, Data Source Type, Schema Data Type, Schema Path, Description)

Best,

Brian

Hi @jc608 , For this case do you mean trying to account for how 'exit' and 'entry' will be tracked on a given AEM link basis absolute vs relative? To my understanding absolute Analytics will treat it as an exit link https://experienceleague.adobe.com/docs/analytics/components/dimensions/exit-link.html?lang=en & when a visitor clicks on a relative link, Adobe Analytics will treat it as an internal link so no exit tracking associated. Entries are more a function of counting first value in a visit https://experienceleague.adobe.com/docs/analytics/components/metrics/entries.html?lang=en in Adobe Analytics.

(example: if an absolute link is used, and a visitor clicks on it does it create an 'exit' and and a new 'entry'??)

Best,

Brian

Hi Brian - 

Thank you very much! I appreciate the response and the links to reference in Experience League. 

Jodi

Hi @Josh__Stephens ,

At this time, there is no direct replacement for Classification Rule Builder in CJA. The closest functionality would be using component substring manipulation https://experienceleague.adobe.com/docs/analytics-platform/using/cja-dataviews/component-settings/su...  for simple cases, or utilizing CJA Derived Fields https://experienceleague.adobe.com/docs/analytics-platform/using/cja-dataviews/derived-fields.html?l...  which now supports Regex. However, depending on the complexities and depth of your rule set, you may need to manage the logic outside of CJA and provide it to AEP as a transformed Lookup data set. There's also licensing Data Distiller as an AEP-side transformation option https://experienceleague.adobe.com/docs/experience-platform/query/data-distiller/overview.html?lang=..., but would really depend on the ruleset logic coverage.

Best,

Brian