## Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

Employee

Total Posts

269

Likes

47

118

Employee

Total Posts

269

Likes

47

118
Employee

15-10-2015

Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

#### Accepted Solutions (1)

Employee

Total Posts

269

Likes

47

118

Employee

Total Posts

269

Likes

47

118
Employee

15-10-2015

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

wilson_balkan

Total Posts

2

Likes

0

0

wilson_balkan

Total Posts

2

Likes

0

0
wilson_balkan

15-10-2015

Thanks

wilson_balkan

Total Posts

2

Likes

0

0

wilson_balkan

Total Posts

2

Likes

0

0
wilson_balkan

15-10-2015

`Community Administrator wrote...`

` `

`There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.`

` `

yes this happen