Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

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Community_Admin

Employee

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Community_Admin

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Community_Admin
Employee

15-10-2015

Why is there a difference between data I see in Adobe Target and data I see in Adobe Analytics?

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Accepted Solutions (1)

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Community_Admin

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Community_Admin

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Community_Admin
Employee

15-10-2015

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

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Answers (2)

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wilson_balkan

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wilson_balkan

wilson_balkan

15-10-2015

Thanks

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wilson_balkan

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wilson_balkan

wilson_balkan

15-10-2015

Community Administrator wrote...

There is an expected data variance between Target and Analytics because the first is a visitor-based metric system, while the latter is an impression-based metric system. See About Data Variances and Expected Data Variances for additional information.

 


yes this happen