Your achievements

Level 1

0% to

Level 2

Tip /
Sign in

Sign in to Community

to gain points, level up, and earn exciting badges like the new
BedrockMission!

Learn More

View all

Sign in to view all badges

Why can I “use an analytics metric” as a primary goal in an A/B Test, but not in a multivariate test?

Avatar

Avatar
Validate 1
Level 1
albertos7776938
Level 1

Like

1 like

Total Posts

2 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 1
View profile

Avatar
Validate 1
Level 1
albertos7776938
Level 1

Like

1 like

Total Posts

2 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 1
View profile
albertos7776938
Level 1

24-05-2018

I am having trouble setting up the "goals and settings" tab in Adobe Target. I attempting an MVT test, however I am unable to get the "goal metric" portion set up correctly. On a typical A/B test, I am able to select two options under "what do you want to measure with this activity"; "Conversion" and "Use an Analytics metric".

On the MVT test I am trying to set up, I only am able to choose "conversion" as an option. For some reason the option for "Use an Analytics metric" does not show up in the dropdown. I would like to know if it's possible to set that up? If so, how can I enable the option?

I am using Adobe Analytics as a "Reporting Source" on both the A/B and Multivariate tests.

Accepted Solutions (1)

Accepted Solutions (1)

Avatar

Avatar
Boost 5
Level 2
rylanf64738321
Level 2

Likes

15 likes

Total Posts

11 posts

Correct Reply

7 solutions
Top badges earned
Boost 5
Boost 3
Boost 10
Boost 1
Applaud 5
View profile

Avatar
Boost 5
Level 2
rylanf64738321
Level 2

Likes

15 likes

Total Posts

11 posts

Correct Reply

7 solutions
Top badges earned
Boost 5
Boost 3
Boost 10
Boost 1
Applaud 5
View profile
rylanf64738321
Level 2

24-05-2018

Multivariate test (MVT) are compatible with A4T but require an mbox-based goal metric.
Take a look at the "Supported Activity Types" section (see below or the following link): Adobe Analytics as the Reporting Source for Adobe Target (A4T)

Activity TypesA4T Compatible?Notes, if applicable

Multivariate test (MVT)

Yes

Requires mbox-based goal metric goal to get the Element Contribution report.

The Element Contribution Report does not currently support Analytics metrics.

As a side note: At this year's Adobe Summit it was communicated that they are looking to expand A4T support for activity types but no firm confirmation/timeline was specified.

- Rylan

Answers (1)

Answers (1)

Avatar

Avatar
Validate 1
Level 1
albertos7776938
Level 1

Like

1 like

Total Posts

2 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 1
View profile

Avatar
Validate 1
Level 1
albertos7776938
Level 1

Like

1 like

Total Posts

2 posts

Correct Reply

0 solutions
Top badges earned
Validate 1
Boost 1
View profile
albertos7776938
Level 1

24-05-2018

That's disappointing to hear, but i appreciate your follow up Rylan. I hope they are able to make this change soon.