We are currently using URL strings to identify paid audiences that we want to test/target within Adobe Target. Is there a way to use placement name instead of the URL to determine the correct addressable audience?
AH stink. Didn't mean to hit correct reply. No, this is not what we are after. This is actually what we are doing now but our media team is honestly struggling with user error on manually providing these and things are falling through the cracks. I'm trying to find way to use Target differently or AAM to identify these groups instead of relying on the URL. My thought was relying on the analytics data layer to provide the information I need to identify groups over using the URL.