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Using mbox parameter data in Audience Manager Segment

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ruby_valverde_l
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ruby_valverde_l
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15-10-2015

I am current trying to use the following two data sources in Audience Manager in order to create a custom audience:

1) Data uploaded to Audience Manager  i.e. visitor-uk

2) Mbox parameters i.e. visitor logged in

I would like to create a combination audience of the above data sources: i.e. a uk visitor that has logged in.

Is it currently possible to combine an audience from Audience manager with an mbox parameter?

Any advice to point me in the right direction would be great, 

Thanks. 

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shekhardhiman
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shekhardhiman
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15-10-2015

Hi there,

Thanks for reaching out to Adobe Community.

For your specific example above, is it necessary to pull the UK visitor from AM? You could utilize geo targeting within Test and Target segment creator to capture UK visitors. (if available for client) This way you could possibly create this segment without any integration.

or 

You need to setup the integration of Audience Manager and Target. There are 2 ways to do this:

  1. The new Share Profiles and Audiences core service in the Marketing Cloud.
  2. The legacy AAM to TNT integration.

Once they've got the integration in place they can create a saved segment in Classic UI that include the AAM segment AND the mbox parameter.

Thanks!

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