Hello all,
we are a European company and use the required cookie opt-in on our website. This currently means that Adobe Target is not loaded until cookies are accepted. In this form, Adobe Target cannot be used by new visitors to the website, for example during an AdWords campaign.
Using the functions of Adobe Target does not in principle conflict with the GDPR. For example, an A/B test. If I alternately play variant A or B I do not need cookie approval.
The problem is that Adobe Target always collects data. And at this point we need cookie approval. Is it possible to implement the target functions and target tracking independently of each other? In concrete practice it would look like this:
1. Sser visits the website. Adobe Target is loaded as a technically necessary cookie, user automatically sees variant A or B.
2. User is shown the cookie banner.
3. User decides to accept all cookies. At this moment the Adobe Target data collection is activated and we can see test data in the Adobe Target backend.
Is this possible? If no, it would be awesome if Adobe could implement this.