How to get it done: 1. Make sure you have A4T (Analytics for Target) Enabled. 2. Build an audience in Analytics to capture visitors who meet eVar104 = "ownprofile:yes" 3. Use that audience in Target to filter only those users in the activity in question. Important things to keep in mind: No visitor will qualify for the Campaign the first time they match the criteria for the Analytics Segment/Audience.
The first time they match is used by the system to catalog and classify them.
They can only qualify if they return a subsequent time and it has to be 24-48hrs later. Only at that point will they trigger the Campaign based on that Analytics Segment/Audience.
Keep in mind that visitors and visits are always counted in Analytics regardless if we get into the campaign or not.