Target & Wordpress Integration

[#1]

Hi Guys,

I was curious if anyone has successfully integrated Target with a Wordpress install? A plugin would be preferable but any advice in general would be useful.

Thanks,

James

[#2 · Accepted solution]

Hi James ,

We would suggest to set up and configure WordPress using dynamic tag management. This plugin installs the necessary DTM code on your WordPress site.

Download the WordPress plugin at Wordpress.org.

After this , You can deploy Adobe Target tool in DTM as the Adobe Target Tool is the recommended way to implement Target via DTM. Hence you will accomplish the integration of Adobe Target with Wordpress.

Please see the following link for more information on Integrating Target with DTM.

https://marketing.adobe.com/resources/help/en_US/dtm/target.html

Thanks & Regards

Parit Mittal

[#3]

Hi Parit,

We have a demo wordpress website(woo commerce based e commerce site). We were able to integrate it with adobe analytics. Now we are trying to implement Adobe Target on our wordpress site.

For the integration, we followed the steps as mentioned above.

We created experience based targeting and all text based changes are getting reflected but when we were trying to change the image of a product for a particular experience. It is not getting changed. Is there anything else that has to be done to change the image ?

Note : We tried this with a J2EE based local website and It worked. But It's not working with wordpress website.

-Regards

Senthil